You searched for

Number of results: 2

Persuasive communication: Men and women react differently

The perceived tone of a product or political advertisement affects public response – even holding constant the content of the message. This column provides evidence that men and women react differently to positive and negative tones in electoral advertisements. Negative advertising increases voter turnout among men but not women; positive …
Tommaso Nannicini, Vincenzo Galasso
#communication#politics