Public Choice - 200 (2024)
Persuasion and gender: experimental evidence from two political campaigns
We investigate differential responses by gender to competitive persuasion in political campaigns. We implemented a survey and a field experiment during two mayoral elections in Italy. Eligible voters were exposed to a positive or negative campaign by an opponent. The survey experiment used on-line videos and slogans. The field experiment …
Tommaso Nannicini, Vincenzo Galasso
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